What if you could hug a crystal?
Hi, I'm Malu. My dad started selling crystals door-to-door in Minas Gerais, Brazil (the mineral capital of the world) to pay for university. Later he moved our family to Canada and opened a crystal shop, so I grew up surrounded by stones that each meant something.
But you can't exactly hug a crystal. It took me about 3 years and 15+ prototypes (the first ones looked like a spiky-haired anime guy) to turn a pointy crystal into a plushie with a face that matches its personality.
These bag charms are the palm-sized version: a little piece of meaning you can hand to someone, and they get to carry it everywhere.
Every crystal means something. Giving one is a little way of saying, 'I see you.'Malu Rocha, founder


















