What if every crystal had a face?
I grew up in my family's crystal business. My dad sold crystals door to door in Minas Gerais, Brazil (the mineral capital of the world) to pay for university, then moved us to Canada and opened a crystal shop.
Crystals are gorgeous, but you can't exactly cuddle one. So I spent about 3 years and 15+ prototypes turning one into a plushie (the first ones looked like a spiky-haired anime guy). The breakthrough: a double-pointed crystal shape with a face that matches each crystal's personality. First came our 14-inch plushies. Now the crew is palm-sized, made to clip on and made to collect.
Every crystal has a personality. I just gave them faces.Malu Rocha, founder


















